You’ve done all the hard work in establishing your business online. You’ve built a website, created social media accounts, and started to create a following. What’s next? How do you get more clients without spending tons of money on advertising? This is where content marketing comes in. Content marketing is basically just creating useful and relevant content for your audience that will attract new leads. But how do you know what kind of content to create? And how do you make it stand out from the rest of the noise that’s out there? Here are some tips for effective content marketing to help you gain more clients!
Why use content marketing
There are many reasons why you might want to create content marketing. One of the most important is to gain more customers. People like to be recognized for the work they’ve done, and having content that is genuinely helpful or useful to the consumer is a powerful marketing tool that will give you a leg up on all your competitors.
Creating useful content also helps you get more visibility online. To be an expert in your industry, you need content. You can’t just be a complete jerk and expect people to listen to you. Getting over the fear of being offensive or unpopular is another reason why content marketing is such a good marketing strategy. You are giving other people the opportunity to learn from you and offer you the chance to interact with new potential customers.
How to create the perfect content
The best way to create content is to speak directly to your audience. And don’t be afraid to build your content around a clear value proposition. For example, if you run a business that sells videos, you might want to create a blog with tips about how to edit videos so they look better and how to create a powerful video voiceover.
One strategy you might want to take into account is “show, don’t tell.” What’s the difference? Showing your audience something is better than telling them. For example, you can take a picture of a dog and upload it to your social media account. People will see the photo, but that’s not what’s important. What’s important is how it looks and the owner’s caption. What’s important is that your photo is eye-catching and conveys a clear message.
The three types of content you should use
The first and most important thing to note about content marketing is that there are three types of content you can use, and you should use all three. The main types are:
Branded content – This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc.
This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc. Niche-targeted content – This content is targeted at a specific industry or audience. For example, you might create a podcast about the UX industry, or a blog post on screenwriting strategies.
– This content is targeted at a specific industry or audience.
How to get noticed and stand out online
Get a strategic marketing plan. Before you start creating content, decide on your strategic goals. Do you want to get more business, grow your social media presence, or both? How much money are you willing to spend on marketing your business? Do you have your core audience in mind? Is it all about getting new clients, or attracting new followers and content creators? There is a difference. You can write valuable content about your niche if you’re a hair colorist for example, but the content would still reach a huge audience, because everyone and his brother wants to know how to color their hair. You can create different kinds of content too. Do you have an expertise in, say, natural skin care? Create a blog on that. Don’t forget about video marketing too! You can do a lot with video.
A new approach
When it comes to content marketing, sometimes the best approach is to do it in a totally different way. Instead of creating an article like you would for a traditional blog post, consider publishing a video. It’s a much more captivating way to share information and can often be more effective. If your audience likes videos, they’re much more likely to watch an entire video rather than skim through an article full of text. You can then use that information to add more value to your website, or any other content marketing platform for that matter. This can help increase the traffic to your website by at least three to five times, potentially even more. A 2016 study by Hubspot reported that video and interactive content can drive up leads by as much as 25% over other types of content.