Categories
Optimization Websites

Prevent Hacker Attacks: 10 Best Website Monitoring Services

Facebook
Twitter
LinkedIn
WhatsApp

Internet, Cyber Security, WordPress security, Identity security

One possible reason for the website downtime could be the malicious attack by the hackers. Hacker attacks have become the growing threat for every business website both large and small. Sometimes, the attack could be so huge that it may even take down the websites of big internet giants. Especially, if an attack happens on the internet servers, it is typical that hundreds of websites will be taken offline for hours affecting the web traffic. One of the major attacks happened in 2016, when hackers targeted the data centers of a domain name services company called Dyn. It has disrupted traffic to hundreds of websites including Twitter, Netflix, Paypal, the Financial Times, GitHub, disabling access to millions of users.

With many such incidents occurring every year, it’s no wonder that site owners are seeking alert services like website monitoring services for the protection of their websites. It is a wise option to employ preventive methods by having complete monitoring for websites such as uptime monitoring and performance monitoring, rather than implement corrective actions when such issues happen.

Ways That Hackers can Attack the Websites

There are many ways that hackers can plan to attack a website. Sometimes, they may exploit a system or network using the latest technology or reuse the same method that has worked out for years. It can be as big as bringing down the entire network of user websites or may target a particular site for specific intention. From phishing scam to password hacking and fault injection of source code, hackers follow different tactics to hurt websites to bring them down. 

One such way is DDos or Distributed Denial of Services attack, where the hackers overwhelm the server or network with more traffic than it could deal with and sabotage the functionality of the website. This may eventually slow down the performance or totally shut down the website working. Having a flexible hosting plan with extended resources may help websites to handle the incoming volume of traffic to some extent, but cannot sustain if the server is attacked by too many requests.

Do You Need to Worry if You Have a Small Website?

computer screen with mask on it

Hacker attacks are not only risks for websites, but also a threat for customer accounts, especially if the site is dealing with credit or debit card information. On the contrary, sometimes hackers may not steal the personal data but may use the system as a tool to reach another system or network. So even a small website can become part of the hack to reach larger targets. As far as downtime is concerned, the effect would be frustrating for small business websites because the attack can significantly damage their business bottom line. Hence, it is essential even for small business site owners to put some preventive measures in place for their websites to minimize downtime risk and be prepared for the worst.

Use Monitoring Services to Minimize Downtime Risks

two people looking at a computer

With website monitoring service, the site owners will know ahead of time if there is an interruption in website functionality. When a site is being constantly monitored, any discrepancy in site functionality will be known before the site actually goes down. The service would detect short or occasional downtimes or slow response times of the websites. As soon as an issue is detected, the site monitoring service would notify immediately. This helps to drill down and understand the reason for interruption, so the site owners can have an action plan in place to get things back to normal.

Top 10 Best Website Monitoring Services

complex lines on screen
  1. AppDynamics 

AppDynamics is a fully realized website monitoring service for businesses, and a leader in both the website monitoring and application performance monitoring (APM) spaces. 

  1. New Relic Browser

New Relic Browser provides a rich ecosystem of performance and monitoring data for your web sites and applications. It’s a bit much for smaller businesses, but for medium to large organizations or anyone with a business-critical web presence, it’s a boon.

  1. SmartBear AlertSite

Website monitoring service SmartBear AlertSite has great real-time alerting capabilities, strong monitoring and reports across platforms, and its highly configurable both in its user interface and its pricing for SMBs and enterprises.

  1. Dynatrace UEM

Dynatrace UEM is a surprisingly intuitive and well designed website monitoring tool with excellent reporting and dashboards. While it could use some additional capabilities around APM, synthetic monitoring, and some other advanced features, it’s still an excellent choice for medium to large-sized operators.

  1. LogicMonitor

If your devices are geographically distributed and all your sites have internet connectivity, then it’s hard to find a solution better than Logic Monitor. For smaller networks that could be walled off from the internet, you will need to look elsewhere.

  1. Riverbed SteelCentral AppInternals

Riverbed SteelCentral AppInternals is nicely designed for beginners and small businesses, while still offering an excellent feature set with thorough analytics.

  1. SolarWinds Web Performance Monitor

SolarWinds Web Performance Monitor is focused on synthetic monitoring and sports excellent features and analytics in that direction, though they’re wrapped in a slightly outdated interface. But if user monitoring or real-time analytics are your thing, you’ll need to keep looking.

  1. Pingdom

For IT professionals and serious website operators, Pingdom has it all – strong monitoring, excellent analytics, and advanced features, too. The only downside is that all this goodness is wrapped in a difficult interface that requires a steep learning curve to leverage.

  1. Ghostery MCM

Ghostery MCM is highly focused on front-end monitoring through third-party tag tracking. This is both innovative and valuable, but as it lacks many other core website monitoring capabilities it’ll be more of an addition to your IT tool kit rather than a foundation.

  1. Geckoboard

Geckoboard is well-designed for small businesses or newbies to website management. But its focus on disseminating rather than surfacing data means it’s not meant to act as a standalone website management tool.

Contact us today at nickmwebdesign.com/contact for any and all of your website needs!

Facebook
Twitter
LinkedIn
WhatsApp
Categories
Optimization Websites

Content creation for non-writers, procrastinators, and the stuck among us

Internet Marketing, Marketing, Website Design

The cursor blinks, the time ticks slowly by, the page stays empty and most likely you end up in procrastination hell, the nameless people of the generic photo montage just as entertaining today as it was the first 5 times you watched it. You are not alone. Today I migrated downstairs to the kitchen at least four times beset by a hunger I could not feed. Sadly content ideas do not live in my refrigerator. But oh, the truffle cheese, pickled eggs, and melon bits. I digress.

‘Fast to create’ content

Here are some types of content that don’t need much of your writing or creating but will deliver value. They all begin with the word curation. Curating starts with collecting things that fit inside of a context. This article is a collection of ideas I use and have gleaned from others that fit inside the context of content creation. If you are in the health business you might collect 5 popular articles within a context, like weight loss, prescription meds, or aging in good health. You then package your articles with an intro: who this is for and why you chose these authors but remember to point out where you agree and can add something and where you disagree if you do. Interview someone who has a complimentary service or product that would add value to your tribe members.

fast-to-create-content-ideas

Top ten lists

If you are a social media expert you might interview an expert in offline marketing, aka, networking. If you want to be extra nice, write the top ten takeaways from the interview for people who won’t watch or listen. Speaking of top tens, people love top ten lists, or 20, 50, etc. Say you are a financial planner, you could do the top ten things that rob your nest egg. (Think Starbucks, another pair of shoes, not itemizing tax deductions so you get to keep more of your money at tax time, etc.) About once per quarter I used to compile a list of 3 – 5 Bestselling books I read on health (my lane at the time) and why I recommended or didn’t recommend them.

Not everything needs to be polished

What about taking your readers on a behind the scene tour of a day in the life of you or your product. It can be a fun video or a story about how an especially good—or bad- day went. The bad day, the bloopers, owning the epic fail to your fans will always be a crowd pleaser. Using someone else’s content and giving attribution is okay but not great for SEO. Google doesn’t value duplicate content so less of that and more original stuff. If you are artistic and creating an infographic is easy peasy for you, try that.

How to get over content writers block

The reason to create content in the first place—and all content need not be written—is to provide value to your readers, listeners, viewers. If you are going to write, take the time to write well. If your brain is a dusty dry patch of nothing on the day your weekly missive is due, ditch your usual way of connecting and have some fun. Curate, hold forth, run a contest, record a video, anything is fair game, but stay in touch. Writer’s block is real but it doesn’t have to crush the commitment to your loyal readers, (and the new ones who will happen upon your work) to show up with something good. And breaking from routine is one way to break the spell of “everything has already been said, I’m doomed.” It might also keep you out of the kitchen when you shouldn’t be there.

Nick M Web Design also offers content creation, video editing, online adverts, UI/UX mock ups for apps, website and more. Contact us now for a free consultation.

 

Facebook
Twitter
LinkedIn
WhatsApp
Categories
Optimization

5 Tips to Make Your Website More Visible Online and Get More Clients

You’ve done all the hard work in establishing your business online. You’ve built a website, created social media accounts, and started to create a following. What’s next? How do you get more clients without spending tons of money on advertising? This is where content marketing comes in. Content marketing is basically just creating useful and relevant content for your audience that will attract new leads. But how do you know what kind of content to create? And how do you make it stand out from the rest of the noise that’s out there? Here are some tips for effective content marketing to help you gain more clients!

Why use content marketing

There are many reasons why you might want to create content marketing. One of the most important is to gain more customers. People like to be recognized for the work they’ve done, and having content that is genuinely helpful or useful to the consumer is a powerful marketing tool that will give you a leg up on all your competitors.

Creating useful content also helps you get more visibility online. To be an expert in your industry, you need content. Content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favorite brands. You are giving other people the opportunity to learn from you and offer you the chance to interact with new potential customers.

WordPress web developer

How to create the perfect content

The best way to create content is to speak directly to your audience. And don’t be afraid to build your content around a clear value proposition. For example, if you run a business that sells videos, you might want to create a blog with tips about how to edit videos so they look better and how to create a powerful video voiceover.

One strategy you might want to take into account is “show, don’t tell.” What’s the difference? Showing your audience something is better than telling them. For example, you can take a picture of a dog and upload it to your social media account. People will see the photo, but that’s not what’s important. What’s important is how it looks and the owner’s caption. What’s important is that your photo is eye-catching and conveys a clear message.

The three types of content you should use

The first and most important thing to note about content marketing is that there are three types of content you can use, and you should use all three. The main types are:

Branded content – This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc. This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc.

Niche-targeted content – This content is targeted at a specific industry or audience. For example, you might create a podcast about the UX industry, or a blog post on screenwriting strategies. – This content is targeted at a specific industry or audience.

General audience content – Writing for a general audience means writing for educated adults who are not a part of your field. The first step is to recognize jargon within your writing and rewrite to avoid or clearly explain such concepts. The second step is to eliminate unnecessary words and make your writing simple, concise, and direct.

How to get noticed and stand out online

Get a strategic marketing plan. Before you start creating content, decide on your strategic goals. Do you want to get more business, grow your social media presence, or both? How much money are you willing to spend on marketing your business? Do you have your core audience in mind? Is it all about getting new clients, or attracting new followers and content creators? There is a difference. You can write valuable content about your niche if you’re a hair colorist for example, but the content would still reach a huge audience, because everyone and his brother wants to know how to color their hair. You can create different kinds of content too. Do you have an expertise in, say, natural skin care? Create a blog on that. Don’t forget about video marketing too! You can do a lot with video.

A new approach

When it comes to content marketing, sometimes the best approach is to do it in a totally different way. Instead of creating an article like you would for a traditional blog post, consider publishing a video. It’s a much more captivating way to share information and can often be more effective. If your audience likes videos, they’re much more likely to watch an entire video rather than skim through an article full of text. You can then use that information to add more value to your website, or any other content marketing platform for that matter. This can help increase the traffic to your website by at least three to five times, potentially even more. A 2016 study by Hubspot reported that video and interactive content can drive up leads by as much as 25% over other types of content.

 

Facebook
Twitter
LinkedIn
WhatsApp
Email
Categories
Optimization

5 Tips to Get More Clients

You’ve done all the hard work in establishing your business online. You’ve built a website, created social media accounts, and started to create a following. What’s next? How do you get more clients without spending tons of money on advertising? This is where content marketing comes in. Content marketing is basically just creating useful and relevant content for your audience that will attract new leads. But how do you know what kind of content to create? And how do you make it stand out from the rest of the noise that’s out there? Here are some tips for effective content marketing to help you gain more clients!

Why use content marketing

There are many reasons why you might want to create content marketing. One of the most important is to gain more customers. People like to be recognized for the work they’ve done, and having content that is genuinely helpful or useful to the consumer is a powerful marketing tool that will give you a leg up on all your competitors.

Creating useful content also helps you get more visibility online. To be an expert in your industry, you need content. You can’t just be a complete jerk and expect people to listen to you. Getting over the fear of being offensive or unpopular is another reason why content marketing is such a good marketing strategy. You are giving other people the opportunity to learn from you and offer you the chance to interact with new potential customers.

How to create the perfect content

The best way to create content is to speak directly to your audience. And don’t be afraid to build your content around a clear value proposition. For example, if you run a business that sells videos, you might want to create a blog with tips about how to edit videos so they look better and how to create a powerful video voiceover.

One strategy you might want to take into account is “show, don’t tell.” What’s the difference? Showing your audience something is better than telling them. For example, you can take a picture of a dog and upload it to your social media account. People will see the photo, but that’s not what’s important. What’s important is how it looks and the owner’s caption. What’s important is that your photo is eye-catching and conveys a clear message.

The three types of content you should use

The first and most important thing to note about content marketing is that there are three types of content you can use, and you should use all three. The main types are:

Branded content – This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc.

This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc. Niche-targeted content – This content is targeted at a specific industry or audience. For example, you might create a podcast about the UX industry, or a blog post on screenwriting strategies.

– This content is targeted at a specific industry or audience.

How to get noticed and stand out online

Get a strategic marketing plan. Before you start creating content, decide on your strategic goals. Do you want to get more business, grow your social media presence, or both? How much money are you willing to spend on marketing your business? Do you have your core audience in mind? Is it all about getting new clients, or attracting new followers and content creators? There is a difference. You can write valuable content about your niche if you’re a hair colorist for example, but the content would still reach a huge audience, because everyone and his brother wants to know how to color their hair. You can create different kinds of content too. Do you have an expertise in, say, natural skin care? Create a blog on that. Don’t forget about video marketing too! You can do a lot with video. 

A new approach

When it comes to content marketing, sometimes the best approach is to do it in a totally different way. Instead of creating an article like you would for a traditional blog post, consider publishing a video. It’s a much more captivating way to share information and can often be more effective. If your audience likes videos, they’re much more likely to watch an entire video rather than skim through an article full of text. You can then use that information to add more value to your website, or any other content marketing platform for that matter. This can help increase the traffic to your website by at least three to five times, potentially even more. A 2016 study by Hubspot reported that video and interactive content can drive up leads by as much as 25% over other types of content.

small_c_popup

Subscribe

Sign up and receive special deals and new content alerts