Optimization Websites

Avoiding Disaster: Make Website and Business Asset Backups Mandatory

Internet, Business, Web Traffic

Do you have a backup of all your website and business data? A sudden attack on your web hosting or an employee error can cause havoc without warning. The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you had to format your hard drive, it would likely have a big impact on your business. So what should you do to prepare for data loss?

Backing Up Your website

Sometimes website hacks might not be obvious, and you really have to keep an eye out for any suspicious activity. Sadly, hackers can do more than just break your website. In the past some websites have been secretly hijacked with new info added to them without their knowledge. The reason can be for another website to track your users or to monitor what you’re doing to aid a competing business. Check your pages for any unusual content additions as well as any new plugins you didn’t add yourself. If you notice anything then you have a problem. Without backups of your website that problem can be very difficult to solve.

Try this free malware and security scanner from Sucuri to see if you currently have a problem:

With backups you can fix things in a few clicks! Backing up your website could be something already in place without you even knowing it. Check with your webhost and see if you have automated backups already enabled and make sure you understand how to do a “roll back” where you can restore a previous version of your website that was backed up before you encountered an error. By doing this you can literally restore your website with a few clicks and save yourself a lot of stress. 

If you don’t have backups, see if your CMS (such as WordPress) has a backup tool/plugin you can employ. There are many free options to choose from depending on how your website was built such as UpdraftPlus for WordPress. 

If your website is 100% custom the easiest thing to do is to use a File Transfer Protocol tool such as Filezilla and manually download your website to your PC. Then you can store that in a cloud storage service or an external hard drive in case you ever have any issues and need a functional version of your site. If your website isn’t very big you can even just zip the contents and email them to yourself.

If you would prefer someone else to take care of your website security and backup measures for you, get in touch with as we have a monthly maintenance plan to ease this burden off your shoulders.

Backing Up Your Business Data

Most entrepreneurs and small business owners have their business on their computer. While many files could be searched for in your email, you won’t want to start combing emails hunting for spreadsheets. So it’s a really good idea to do periodic backups of your computer data. This process is easy and can become a routine habit once you’ve done it a few times.

The first step will actually help with something mentioned in the website backup portion above and that’s to use Winzip or Winrar. These programs compress the files into one file so you have everything in one place. Some emails restrict sending these file types for security reasons so for these files you’re likely going to want to back up the data using a free cloud storage system like GDrive or Dropbox.

  1. After installing Winzip or Winrar you’ll be able to right click on the folder on your desktop with all your business info and simply select to add to the archive.
  2. This will create the crunched copy of everything in that folder for easy storage. Then just head over to your preferred storage point and add the archive file!
  3. You can drag in onto an external drive or add it to a cloud. Either way you’ll have all that information available at your fingertips whenever you need it.
  4. Avoid Disaster and Implement! 

These might seem like trivial things to you or a big hassle to deal with… until you need them. Anyone who has experienced a hacked website or a compromised hard drive knows that hindsight is 20/20 and the words ‘if only I had…” suddenly become regrettably normal. Backups are like oil changes and should be done periodically to ensure your business keeps running without devastating interruptions. If you have any issues navigating any of these steps just let us know in the comments or email us and we’ll make sure you know what to do.


Improve Your Search Results

Internet Marketing: How to improve organic traffic to your website

Looking at search results for your competitors and seeing these results with images, reviews and extra links in the search results? Welcome to the world of based rich snippet markup, an HMTL5 based code which has been shown to provide a positive impact on search engine rankings and increase click through rates for your search engine result listings.

Structured Data

ge schema or rich snippet markup is a way to enable search engines to better understand the structured data contained within these web pages and in turn provide better search results to users.


Rich Snippets

Rich snippets are additional data displayed within your ad listing, providing a quick glance at what your page offers without forcing a click from uninterested web surfers. When done properly, the data provided by rich snippets can result in a positive increase in performance by delivering visitors who know exactly what to expect when visiting your page.


So why should you use rich snippets? The use of rich snippets is becoming more common & helps increase your sites organic traffic by: 

1. Make your listing stand out – When your listings have rich snippets they will display photos, reviews, telephone numbers, email addresses, links and much more. 

2. Help Search Engines Better Understand Your Content & Increase the Relevancy – The more Google is able to understand about your website the better. When Google is able to better understand your content it increases the relevancy, which in turn helps your site show up in Google for your selected terms.

Learn More

To learn HTML5 or more information on the types of markups that are available, check out the tutorial in Google’s support center. Visit the following tutorial on for more information on HTML5, Rich Snippets & other useful tools. The use of rich snippets will become more common in the near future. So why should you use rich snippets? Rich snippets will help increase organic traffic for your website, blog or other online endeavors.


5 Tips to Get More Clients

You’ve done all the hard work in establishing your business online. You’ve built a website, created social media accounts, and started to create a following. What’s next? How do you get more clients without spending tons of money on advertising? This is where content marketing comes in. Content marketing is basically just creating useful and relevant content for your audience that will attract new leads. But how do you know what kind of content to create? And how do you make it stand out from the rest of the noise that’s out there? Here are some tips for effective content marketing to help you gain more clients!

Why use content marketing

There are many reasons why you might want to create content marketing. One of the most important is to gain more customers. People like to be recognized for the work they’ve done, and having content that is genuinely helpful or useful to the consumer is a powerful marketing tool that will give you a leg up on all your competitors.

Creating useful content also helps you get more visibility online. To be an expert in your industry, you need content. You can’t just be a complete jerk and expect people to listen to you. Getting over the fear of being offensive or unpopular is another reason why content marketing is such a good marketing strategy. You are giving other people the opportunity to learn from you and offer you the chance to interact with new potential customers.

How to create the perfect content

The best way to create content is to speak directly to your audience. And don’t be afraid to build your content around a clear value proposition. For example, if you run a business that sells videos, you might want to create a blog with tips about how to edit videos so they look better and how to create a powerful video voiceover.

One strategy you might want to take into account is “show, don’t tell.” What’s the difference? Showing your audience something is better than telling them. For example, you can take a picture of a dog and upload it to your social media account. People will see the photo, but that’s not what’s important. What’s important is how it looks and the owner’s caption. What’s important is that your photo is eye-catching and conveys a clear message.

The three types of content you should use

The first and most important thing to note about content marketing is that there are three types of content you can use, and you should use all three. The main types are:

Branded content – This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc.

This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc. Niche-targeted content – This content is targeted at a specific industry or audience. For example, you might create a podcast about the UX industry, or a blog post on screenwriting strategies.

– This content is targeted at a specific industry or audience.

How to get noticed and stand out online

Get a strategic marketing plan. Before you start creating content, decide on your strategic goals. Do you want to get more business, grow your social media presence, or both? How much money are you willing to spend on marketing your business? Do you have your core audience in mind? Is it all about getting new clients, or attracting new followers and content creators? There is a difference. You can write valuable content about your niche if you’re a hair colorist for example, but the content would still reach a huge audience, because everyone and his brother wants to know how to color their hair. You can create different kinds of content too. Do you have an expertise in, say, natural skin care? Create a blog on that. Don’t forget about video marketing too! You can do a lot with video. 

A new approach

When it comes to content marketing, sometimes the best approach is to do it in a totally different way. Instead of creating an article like you would for a traditional blog post, consider publishing a video. It’s a much more captivating way to share information and can often be more effective. If your audience likes videos, they’re much more likely to watch an entire video rather than skim through an article full of text. You can then use that information to add more value to your website, or any other content marketing platform for that matter. This can help increase the traffic to your website by at least three to five times, potentially even more. A 2016 study by Hubspot reported that video and interactive content can drive up leads by as much as 25% over other types of content.



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