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Information Technology and Business Management

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Business, Computers, Science & Technology

Information Technology refers to storing, retrieving, manipulating and communicating data and information using the latest electronic equipment such as computers, mobile phones, tablets, laptops etc. Business Management is the process of systematizing a business organization in order to achieve their set targets.

Every enterprise requires administration that would govern organizational activities to assure that the business is heading in the direction of prosperity. Information Technology is a smart way to manage business management. IT has a solution for business management at every step of a business. Software Solutions are available or may be custom-made to suit the needs of every business or every department within a business. Multiple softwares can be used with an organization and they can be integrated to allow flow of data and information between them.

information technology

Planning is the first step in business management, may it be resource planning or financial planning software developers have left no stones unturned in creating software for every kind of planning within a business. Now businesses only have to feed information requested by the software and the rest is taken care of by the software.

information technology

Governing the functioning of a business to ascertain whether the organization is progressing in the desired direction is crucial for any enterprise. There are softwares for supervising and administering the functioning of an organization or administering other softwares. This type of software works on the basis of activities on a computer or computers on a network, it controls the movement of processes in a way that allows the organization to function accurately.

information technology

Record keeping is yet another important aspect of business management, and we all know computers and its concomitants  help us a great deal in accounting, book keeping and every sort of record keeping. Browsing through the data stored in computers is a lot easier than searching files and folders in a physical set-up. Communication plays a vital role in determining the relationship between a business and their clients, also within the organization between employees and with their employer. A smooth exchange facilitates better business management. For a robust business, communication software to send emails and to allow instant conversations can be implemented, that will keep businesses connected with their clients, and ensure healthier relations between employees within the business. Probing for opportunities is the biggest task in business management. Every business needs to constantly look for opportunities to grow in the market, with the help of the internet now opportunities are easily accessible. Sitting at a place a business owner can explore opportunities around the globe.

information technology

Clearly, information technology offers a solution for business management at every step. Software solutions greatly solve the purpose of any kind of business. Every business must turn to automating their operations with the help of softwares, if there is no existing software; custom software can always be designed and developed. 

https://soluvers.com/

Soluvers is one such company that creates digital solutions that help startups, founders and small businesses get to market faster and iterate more often by relying on low code and no code technologies such as Adalo, Bubble.io, WordPress and Wix. The power of these tools, combined with the expertise of our developers guarantees the creation of high quality software. Contact them here to get started on a project!

If you are a business that needs a website contact Nick Mahler at Nick M Web Design today.

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12 Ways To Keep Your Data & Identity Safe Online

Small Business, Law, Business News, cyber security

How to Boost Your Digital Security for Peace of Mind

From the Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever. In fact, it might even seem that our data is under attack! While you can’t always prevent data security issues, here are 12 ways to help you protect yourself in this fast-moving digital age:

1. Stop sending sensitive information digitally. This may seem like a no-brainer, but many people email tax documents to their accountant, or text a password to a family member in a pinch. 

2. Beware of public Wi-Fi. Anything you send in a coffee shop or airport can be intercepted by someone on the same network. Consider using a VPN (Virtual Private Network) when you’re out and about. 3. Secure your texts. Whether you use a free app like WhatsApp or a paid Android or iOS solution, there are lots of end-to-end encryption options, ensuring only you and the recipient see messages. 

4. Stay up to date. If you don’t, you could be at risk for malware, viruses and cybercrime attacks. Make sure your operating system and software are updated – many devices do this automatically. 

5. Worry less about wireless. Secure your wireless network with a password so nobody can jump onto your Wi-Fi network and steal info. 

6. Be cautious of clever email scammers. Today’s phishing emails can have links that lead to realistic-looking websites. Never give out passwords or other sensitive info by email, text or phone unless you’re sure that you’re talking to the actual organization. 

7. Lock down your laptop. Make sure your laptop requires a password when it boots up. That way, if it gets stolen or prying eyes try to access your device, they’ll be stopped before they start. 

8. Wipe out data. If it’s time for a new laptop or smartphone, make sure your data isn’t hanging around. Once you’ve backed up any data you need, use a software program to permanently erase your hard drive. 

9. Choose security questions wisely. Avoid using common words in your passwords. Period. Google estimated someone would have a 19.7% success rate answering “pizza” to “What’s your favorite food? Customize questions or pick harder ones to guess. 

10. Avoid sites that aren’t https. https stands for “hypertext transfer protocol with secure socket layer” (otherwise known as having a SSL certificate.) Sites without an “s” on the end are not secure if you are being asked to make a purchase or submit private/sensitive data that could get intercepted. 

11. Pay attention to privacy settings. Choose who can see the content you post on sites like Facebook and Instagram, and who can view your profile. Opt for the highest level of privacy possible but be aware that some settings will prevent potential clients from seeing your posts, so find a happy balance that won’t sacrifice your social media marketing efforts! 

12. Back up your data. If your device gets stolen or compromised, what happens to that work report or your niece’s baby photos? Schedule automatic backups through your operating system or a cloud service.

While even the biggest and brightest companies can be hacked or otherwise attacked, these online security tips can help you reduce some of the risks. Also, if you’re hiring a web professional developer to help with your business, make sure they’re well-aware of current security issues.

We build websites with our clients’ safety in mind and perform regular security updates for ongoing peace of mind. Visit https://nickmwebdesign.com/ for any and all of your website needs.

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Content creation for non-writers, procrastinators, and the stuck among us

Internet Marketing, Marketing, Website Design

The cursor blinks, the time ticks slowly by, the page stays empty and most likely you end up in procrastination hell, the nameless people of the generic photo montage just as entertaining today as it was the first 5 times you watched it. You are not alone. Today I migrated downstairs to the kitchen at least four times beset by a hunger I could not feed. Sadly content ideas do not live in my refrigerator. But oh, the truffle cheese, pickled eggs, and melon bits. I digress.

‘Fast to create’ content

Here are some types of content that don’t need much of your writing or creating but will deliver value. They all begin with the word curation. Curating starts with collecting things that fit inside of a context. This article is a collection of ideas I use and have gleaned from others that fit inside the context of content creation. If you are in the health business you might collect 5 popular articles within a context, like weight loss, prescription meds, or aging in good health. You then package your articles with an intro: who this is for and why you chose these authors but remember to point out where you agree and can add something and where you disagree if you do. Interview someone who has a complimentary service or product that would add value to your tribe members.

fast-to-create-content-ideas

Top ten lists

If you are a social media expert you might interview an expert in offline marketing, aka, networking. If you want to be extra nice, write the top ten takeaways from the interview for people who won’t watch or listen. Speaking of top tens, people love top ten lists, or 20, 50, etc. Say you are a financial planner, you could do the top ten things that rob your nest egg. (Think Starbucks, another pair of shoes, not itemizing tax deductions so you get to keep more of your money at tax time, etc.) About once per quarter I used to compile a list of 3 – 5 Bestselling books I read on health (my lane at the time) and why I recommended or didn’t recommend them.

Not everything needs to be polished

What about taking your readers on a behind the scene tour of a day in the life of you or your product. It can be a fun video or a story about how an especially good—or bad- day went. The bad day, the bloopers, owning the epic fail to your fans will always be a crowd pleaser. Using someone else’s content and giving attribution is okay but not great for SEO. Google doesn’t value duplicate content so less of that and more original stuff. If you are artistic and creating an infographic is easy peasy for you, try that.

How to get over content writers block

The reason to create content in the first place—and all content need not be written—is to provide value to your readers, listeners, viewers. If you are going to write, take the time to write well. If your brain is a dusty dry patch of nothing on the day your weekly missive is due, ditch your usual way of connecting and have some fun. Curate, hold forth, run a contest, record a video, anything is fair game, but stay in touch. Writer’s block is real but it doesn’t have to crush the commitment to your loyal readers, (and the new ones who will happen upon your work) to show up with something good. And breaking from routine is one way to break the spell of “everything has already been said, I’m doomed.” It might also keep you out of the kitchen when you shouldn’t be there.

Nick M Web Design also offers content creation, video editing, online adverts, UI/UX mock ups for apps, website and more. Contact us now for a free consultation.

 

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Avoiding Disaster: Make Website and Business Asset Backups Mandatory

Internet, Business, Web Traffic

Do you have a backup of all your website and business data? A sudden attack on your web hosting or an employee error can cause havoc without warning. The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you had to format your hard drive, it would likely have a big impact on your business. So what should you do to prepare for data loss?

Backing Up Your website

Sometimes website hacks might not be obvious, and you really have to keep an eye out for any suspicious activity. Sadly, hackers can do more than just break your website. In the past some websites have been secretly hijacked with new info added to them without their knowledge. The reason can be for another website to track your users or to monitor what you’re doing to aid a competing business. Check your pages for any unusual content additions as well as any new plugins you didn’t add yourself. If you notice anything then you have a problem. Without backups of your website that problem can be very difficult to solve.

Try this free malware and security scanner from Sucuri to see if you currently have a problem: https://sitecheck.sucuri.net

With backups you can fix things in a few clicks! Backing up your website could be something already in place without you even knowing it. Check with your webhost and see if you have automated backups already enabled and make sure you understand how to do a “roll back” where you can restore a previous version of your website that was backed up before you encountered an error. By doing this you can literally restore your website with a few clicks and save yourself a lot of stress. 

If you don’t have backups, see if your CMS (such as WordPress) has a backup tool/plugin you can employ. There are many free options to choose from depending on how your website was built such as UpdraftPlus for WordPress. 

If your website is 100% custom the easiest thing to do is to use a File Transfer Protocol tool such as Filezilla and manually download your website to your PC. Then you can store that in a cloud storage service or an external hard drive in case you ever have any issues and need a functional version of your site. If your website isn’t very big you can even just zip the contents and email them to yourself.

If you would prefer someone else to take care of your website security and backup measures for you, get in touch with NickMWebDesign.com as we have a monthly maintenance plan to ease this burden off your shoulders.

Backing Up Your Business Data

Most entrepreneurs and small business owners have their business on their computer. While many files could be searched for in your email, you won’t want to start combing emails hunting for spreadsheets. So it’s a really good idea to do periodic backups of your computer data. This process is easy and can become a routine habit once you’ve done it a few times.

The first step will actually help with something mentioned in the website backup portion above and that’s to use Winzip or Winrar. These programs compress the files into one file so you have everything in one place. Some emails restrict sending these file types for security reasons so for these files you’re likely going to want to back up the data using a free cloud storage system like GDrive or Dropbox.

  1. After installing Winzip or Winrar you’ll be able to right click on the folder on your desktop with all your business info and simply select to add to the archive.
  2. This will create the crunched copy of everything in that folder for easy storage. Then just head over to your preferred storage point and add the archive file!
  3. You can drag in onto an external drive or add it to a cloud. Either way you’ll have all that information available at your fingertips whenever you need it.
  4. Avoid Disaster and Implement! 

These might seem like trivial things to you or a big hassle to deal with… until you need them. Anyone who has experienced a hacked website or a compromised hard drive knows that hindsight is 20/20 and the words ‘if only I had…” suddenly become regrettably normal. Backups are like oil changes and should be done periodically to ensure your business keeps running without devastating interruptions. If you have any issues navigating any of these steps just let us know in the comments or email us and we’ll make sure you know what to do.

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Improve Your Search Results

Internet Marketing: How to improve organic traffic to your website

Looking at search results for your competitors and seeing these results with images, reviews and extra links in the search results? Welcome to the world of Schema.org based rich snippet markup, an HMTL5 based code which has been shown to provide a positive impact on search engine rankings and increase click through rates for your search engine result listings.

Structured Data

ge schema or rich snippet markup is a way to enable search engines to better understand the structured data contained within these web pages and in turn provide better search results to users.

structured-data

Rich Snippets

Rich snippets are additional data displayed within your ad listing, providing a quick glance at what your page offers without forcing a click from uninterested web surfers. When done properly, the data provided by rich snippets can result in a positive increase in performance by delivering visitors who know exactly what to expect when visiting your page.

WHY SHOULD I USE RICH SNIPPETS?

So why should you use rich snippets? The use of rich snippets is becoming more common & helps increase your sites organic traffic by: 

1. Make your listing stand out – When your listings have rich snippets they will display photos, reviews, telephone numbers, email addresses, links and much more. 

2. Help Search Engines Better Understand Your Content & Increase the Relevancy – The more Google is able to understand about your website the better. When Google is able to better understand your content it increases the relevancy, which in turn helps your site show up in Google for your selected terms.

Learn More

To learn HTML5 or more information on the types of Schema.org markups that are available, check out the tutorial in Google’s support center. Visit the following tutorial on W3Schools.com for more information on HTML5, Rich Snippets & other useful tools. The use of rich snippets will become more common in the near future. So why should you use rich snippets? Rich snippets will help increase organic traffic for your website, blog or other online endeavors.

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5 Tips to Make Your Website More Visible Online and Get More Clients

You’ve done all the hard work in establishing your business online. You’ve built a website, created social media accounts, and started to create a following. What’s next? How do you get more clients without spending tons of money on advertising? This is where content marketing comes in. Content marketing is basically just creating useful and relevant content for your audience that will attract new leads. But how do you know what kind of content to create? And how do you make it stand out from the rest of the noise that’s out there? Here are some tips for effective content marketing to help you gain more clients!

Why use content marketing

There are many reasons why you might want to create content marketing. One of the most important is to gain more customers. People like to be recognized for the work they’ve done, and having content that is genuinely helpful or useful to the consumer is a powerful marketing tool that will give you a leg up on all your competitors.

Creating useful content also helps you get more visibility online. To be an expert in your industry, you need content. Content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favorite brands. You are giving other people the opportunity to learn from you and offer you the chance to interact with new potential customers.

WordPress web developer

How to create the perfect content

The best way to create content is to speak directly to your audience. And don’t be afraid to build your content around a clear value proposition. For example, if you run a business that sells videos, you might want to create a blog with tips about how to edit videos so they look better and how to create a powerful video voiceover.

One strategy you might want to take into account is “show, don’t tell.” What’s the difference? Showing your audience something is better than telling them. For example, you can take a picture of a dog and upload it to your social media account. People will see the photo, but that’s not what’s important. What’s important is how it looks and the owner’s caption. What’s important is that your photo is eye-catching and conveys a clear message.

The three types of content you should use

The first and most important thing to note about content marketing is that there are three types of content you can use, and you should use all three. The main types are:

Branded content – This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc. This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc.

Niche-targeted content – This content is targeted at a specific industry or audience. For example, you might create a podcast about the UX industry, or a blog post on screenwriting strategies. – This content is targeted at a specific industry or audience.

General audience content – Writing for a general audience means writing for educated adults who are not a part of your field. The first step is to recognize jargon within your writing and rewrite to avoid or clearly explain such concepts. The second step is to eliminate unnecessary words and make your writing simple, concise, and direct.

How to get noticed and stand out online

Get a strategic marketing plan. Before you start creating content, decide on your strategic goals. Do you want to get more business, grow your social media presence, or both? How much money are you willing to spend on marketing your business? Do you have your core audience in mind? Is it all about getting new clients, or attracting new followers and content creators? There is a difference. You can write valuable content about your niche if you’re a hair colorist for example, but the content would still reach a huge audience, because everyone and his brother wants to know how to color their hair. You can create different kinds of content too. Do you have an expertise in, say, natural skin care? Create a blog on that. Don’t forget about video marketing too! You can do a lot with video.

A new approach

When it comes to content marketing, sometimes the best approach is to do it in a totally different way. Instead of creating an article like you would for a traditional blog post, consider publishing a video. It’s a much more captivating way to share information and can often be more effective. If your audience likes videos, they’re much more likely to watch an entire video rather than skim through an article full of text. You can then use that information to add more value to your website, or any other content marketing platform for that matter. This can help increase the traffic to your website by at least three to five times, potentially even more. A 2016 study by Hubspot reported that video and interactive content can drive up leads by as much as 25% over other types of content.

 

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5 Tips to Get More Clients

You’ve done all the hard work in establishing your business online. You’ve built a website, created social media accounts, and started to create a following. What’s next? How do you get more clients without spending tons of money on advertising? This is where content marketing comes in. Content marketing is basically just creating useful and relevant content for your audience that will attract new leads. But how do you know what kind of content to create? And how do you make it stand out from the rest of the noise that’s out there? Here are some tips for effective content marketing to help you gain more clients!

Why use content marketing

There are many reasons why you might want to create content marketing. One of the most important is to gain more customers. People like to be recognized for the work they’ve done, and having content that is genuinely helpful or useful to the consumer is a powerful marketing tool that will give you a leg up on all your competitors.

Creating useful content also helps you get more visibility online. To be an expert in your industry, you need content. You can’t just be a complete jerk and expect people to listen to you. Getting over the fear of being offensive or unpopular is another reason why content marketing is such a good marketing strategy. You are giving other people the opportunity to learn from you and offer you the chance to interact with new potential customers.

How to create the perfect content

The best way to create content is to speak directly to your audience. And don’t be afraid to build your content around a clear value proposition. For example, if you run a business that sells videos, you might want to create a blog with tips about how to edit videos so they look better and how to create a powerful video voiceover.

One strategy you might want to take into account is “show, don’t tell.” What’s the difference? Showing your audience something is better than telling them. For example, you can take a picture of a dog and upload it to your social media account. People will see the photo, but that’s not what’s important. What’s important is how it looks and the owner’s caption. What’s important is that your photo is eye-catching and conveys a clear message.

The three types of content you should use

The first and most important thing to note about content marketing is that there are three types of content you can use, and you should use all three. The main types are:

Branded content – This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc.

This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc. Niche-targeted content – This content is targeted at a specific industry or audience. For example, you might create a podcast about the UX industry, or a blog post on screenwriting strategies.

– This content is targeted at a specific industry or audience.

How to get noticed and stand out online

Get a strategic marketing plan. Before you start creating content, decide on your strategic goals. Do you want to get more business, grow your social media presence, or both? How much money are you willing to spend on marketing your business? Do you have your core audience in mind? Is it all about getting new clients, or attracting new followers and content creators? There is a difference. You can write valuable content about your niche if you’re a hair colorist for example, but the content would still reach a huge audience, because everyone and his brother wants to know how to color their hair. You can create different kinds of content too. Do you have an expertise in, say, natural skin care? Create a blog on that. Don’t forget about video marketing too! You can do a lot with video. 

A new approach

When it comes to content marketing, sometimes the best approach is to do it in a totally different way. Instead of creating an article like you would for a traditional blog post, consider publishing a video. It’s a much more captivating way to share information and can often be more effective. If your audience likes videos, they’re much more likely to watch an entire video rather than skim through an article full of text. You can then use that information to add more value to your website, or any other content marketing platform for that matter. This can help increase the traffic to your website by at least three to five times, potentially even more. A 2016 study by Hubspot reported that video and interactive content can drive up leads by as much as 25% over other types of content.

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