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Prevent Hacker Attacks: 10 Best Website Monitoring Services

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Internet, Cyber Security, WordPress security, Identity security

One possible reason for the website downtime could be the malicious attack by the hackers. Hacker attacks have become the growing threat for every business website both large and small. Sometimes, the attack could be so huge that it may even take down the websites of big internet giants. Especially, if an attack happens on the internet servers, it is typical that hundreds of websites will be taken offline for hours affecting the web traffic. One of the major attacks happened in 2016, when hackers targeted the data centers of a domain name services company called Dyn. It has disrupted traffic to hundreds of websites including Twitter, Netflix, Paypal, the Financial Times, GitHub, disabling access to millions of users.

With many such incidents occurring every year, it’s no wonder that site owners are seeking alert services like website monitoring services for the protection of their websites. It is a wise option to employ preventive methods by having complete monitoring for websites such as uptime monitoring and performance monitoring, rather than implement corrective actions when such issues happen.

Ways That Hackers can Attack the Websites

There are many ways that hackers can plan to attack a website. Sometimes, they may exploit a system or network using the latest technology or reuse the same method that has worked out for years. It can be as big as bringing down the entire network of user websites or may target a particular site for specific intention. From phishing scam to password hacking and fault injection of source code, hackers follow different tactics to hurt websites to bring them down. 

One such way is DDos or Distributed Denial of Services attack, where the hackers overwhelm the server or network with more traffic than it could deal with and sabotage the functionality of the website. This may eventually slow down the performance or totally shut down the website working. Having a flexible hosting plan with extended resources may help websites to handle the incoming volume of traffic to some extent, but cannot sustain if the server is attacked by too many requests.

Do You Need to Worry if You Have a Small Website?

computer screen with mask on it

Hacker attacks are not only risks for websites, but also a threat for customer accounts, especially if the site is dealing with credit or debit card information. On the contrary, sometimes hackers may not steal the personal data but may use the system as a tool to reach another system or network. So even a small website can become part of the hack to reach larger targets. As far as downtime is concerned, the effect would be frustrating for small business websites because the attack can significantly damage their business bottom line. Hence, it is essential even for small business site owners to put some preventive measures in place for their websites to minimize downtime risk and be prepared for the worst.

Use Monitoring Services to Minimize Downtime Risks

two people looking at a computer

With website monitoring service, the site owners will know ahead of time if there is an interruption in website functionality. When a site is being constantly monitored, any discrepancy in site functionality will be known before the site actually goes down. The service would detect short or occasional downtimes or slow response times of the websites. As soon as an issue is detected, the site monitoring service would notify immediately. This helps to drill down and understand the reason for interruption, so the site owners can have an action plan in place to get things back to normal.

Top 10 Best Website Monitoring Services

complex lines on screen
  1. AppDynamics 

AppDynamics is a fully realized website monitoring service for businesses, and a leader in both the website monitoring and application performance monitoring (APM) spaces. 

  1. New Relic Browser

New Relic Browser provides a rich ecosystem of performance and monitoring data for your web sites and applications. It’s a bit much for smaller businesses, but for medium to large organizations or anyone with a business-critical web presence, it’s a boon.

  1. SmartBear AlertSite

Website monitoring service SmartBear AlertSite has great real-time alerting capabilities, strong monitoring and reports across platforms, and its highly configurable both in its user interface and its pricing for SMBs and enterprises.

  1. Dynatrace UEM

Dynatrace UEM is a surprisingly intuitive and well designed website monitoring tool with excellent reporting and dashboards. While it could use some additional capabilities around APM, synthetic monitoring, and some other advanced features, it’s still an excellent choice for medium to large-sized operators.

  1. LogicMonitor

If your devices are geographically distributed and all your sites have internet connectivity, then it’s hard to find a solution better than Logic Monitor. For smaller networks that could be walled off from the internet, you will need to look elsewhere.

  1. Riverbed SteelCentral AppInternals

Riverbed SteelCentral AppInternals is nicely designed for beginners and small businesses, while still offering an excellent feature set with thorough analytics.

  1. SolarWinds Web Performance Monitor

SolarWinds Web Performance Monitor is focused on synthetic monitoring and sports excellent features and analytics in that direction, though they’re wrapped in a slightly outdated interface. But if user monitoring or real-time analytics are your thing, you’ll need to keep looking.

  1. Pingdom

For IT professionals and serious website operators, Pingdom has it all – strong monitoring, excellent analytics, and advanced features, too. The only downside is that all this goodness is wrapped in a difficult interface that requires a steep learning curve to leverage.

  1. Ghostery MCM

Ghostery MCM is highly focused on front-end monitoring through third-party tag tracking. This is both innovative and valuable, but as it lacks many other core website monitoring capabilities it’ll be more of an addition to your IT tool kit rather than a foundation.

  1. Geckoboard

Geckoboard is well-designed for small businesses or newbies to website management. But its focus on disseminating rather than surfacing data means it’s not meant to act as a standalone website management tool.

Contact us today at nickmwebdesign.com/contact for any and all of your website needs!

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7 Tips To Build Trust Faster With Prospective Clients

Internet Marketing, Website Design, Business

Have you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have. They make you feel like the biggest thing they care about is not helping you, but about making their sales commission. Our biggest goal as business owners who have an online presence is knowing how to build trust fast with prospective clients. How can you convey that you are a trusted solution to solve their problems? Keep reading for solutions that will help you build trust fast with prospects online.

1) Encourage Reviews and Testimonials

Customer Service

When I go to buy something from a new vendor, I love Googling “Reviews from VENDOR” online. It’s great to hear honest words from people who have tried their products and services as to the results they have achieved. Ask your happy clients and customers to share reviews on Yelp, Amazon, or your Facebook page. You want to make it easy for prospective customers to see that your offerings work and deliver results. And don’t forget your website should also display testimonials throughout depicting how beneficial your products or services were for them. 

2) Show How You Solve Problems

problemSolving

One of the biggest selling points is showing how your competitors or others have tried to deliver results and failed and how you succeeded in helping those people get positive results. If you can show that you hung in there, listened to their issues and resolved the problems that were plaguing them with competitive solutions, it goes a long way to show you are a trusted source. 

3) Demonstrate Consistency

If you can show how you consistently get results, it builds trust. Show how you have achieved customer satisfaction rewards year after year. Let them see you have achieved consistent 5-star ratings on Amazon. Add a direct link to your Yelp profile where customers consistently sing your praises. 

4) Deliver Outstanding Customer Service

customerService

If the media, or awards or customer reviews show that you are a top provider, then maintain that top-level service. When you do what you promise and go the extra mile, customers are happy to come back for continued service and talk about you to their friends and colleagues. Be someone worthy of referrals. 

5) Prove Yourself to be a Giver and not a Taker

Give major value in your blog articles, social media posts (especially videos) and when meeting new people at events. Show how you are helping your community. Offer freebies that solve problems for your audience.

6) Share Real Life Customer Success Stories

success

If you made a major impact in a customer’s life, share it with your audience. Show what situation they were in before, what actions you recommended they take, and the results they achieved afterward. There’s nothing as powerful as real-life results that help people believe you are the answer they have been searching for. 

7) Showcase Outside Validation

Has the media interviewed you? Have you received an award? Have you gotten an incredible customer review? The more you can show how others find you a valuable, proven solution in your industry the better. Seek and feature these accreditations to build credibility. Share posts on your social media. Write blog posts showing your honors. Highlight great customer reviews. Trust is the biggest key to building sales online. Incorporate these tips into your business marketing strategy and they will help you create and highlight the credibility factors for your business.

Be sure to visit nickmwebdesign.com for custom, fast and secure WordPress websites for your small business or for personal use. Let us worry about your online presence so you can focus on what you do best!

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12 Ways To Keep Your Data & Identity Safe Online

Small Business, Law, Business News, cyber security

How to Boost Your Digital Security for Peace of Mind

From the Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever. In fact, it might even seem that our data is under attack! While you can’t always prevent data security issues, here are 12 ways to help you protect yourself in this fast-moving digital age:

1. Stop sending sensitive information digitally. This may seem like a no-brainer, but many people email tax documents to their accountant, or text a password to a family member in a pinch. 

2. Beware of public Wi-Fi. Anything you send in a coffee shop or airport can be intercepted by someone on the same network. Consider using a VPN (Virtual Private Network) when you’re out and about. 3. Secure your texts. Whether you use a free app like WhatsApp or a paid Android or iOS solution, there are lots of end-to-end encryption options, ensuring only you and the recipient see messages. 

4. Stay up to date. If you don’t, you could be at risk for malware, viruses and cybercrime attacks. Make sure your operating system and software are updated – many devices do this automatically. 

5. Worry less about wireless. Secure your wireless network with a password so nobody can jump onto your Wi-Fi network and steal info. 

6. Be cautious of clever email scammers. Today’s phishing emails can have links that lead to realistic-looking websites. Never give out passwords or other sensitive info by email, text or phone unless you’re sure that you’re talking to the actual organization. 

7. Lock down your laptop. Make sure your laptop requires a password when it boots up. That way, if it gets stolen or prying eyes try to access your device, they’ll be stopped before they start. 

8. Wipe out data. If it’s time for a new laptop or smartphone, make sure your data isn’t hanging around. Once you’ve backed up any data you need, use a software program to permanently erase your hard drive. 

9. Choose security questions wisely. Avoid using common words in your passwords. Period. Google estimated someone would have a 19.7% success rate answering “pizza” to “What’s your favorite food? Customize questions or pick harder ones to guess. 

10. Avoid sites that aren’t https. https stands for “hypertext transfer protocol with secure socket layer” (otherwise known as having a SSL certificate.) Sites without an “s” on the end are not secure if you are being asked to make a purchase or submit private/sensitive data that could get intercepted. 

11. Pay attention to privacy settings. Choose who can see the content you post on sites like Facebook and Instagram, and who can view your profile. Opt for the highest level of privacy possible but be aware that some settings will prevent potential clients from seeing your posts, so find a happy balance that won’t sacrifice your social media marketing efforts! 

12. Back up your data. If your device gets stolen or compromised, what happens to that work report or your niece’s baby photos? Schedule automatic backups through your operating system or a cloud service.

While even the biggest and brightest companies can be hacked or otherwise attacked, these online security tips can help you reduce some of the risks. Also, if you’re hiring a web professional developer to help with your business, make sure they’re well-aware of current security issues.

We build websites with our clients’ safety in mind and perform regular security updates for ongoing peace of mind. Visit https://nickmwebdesign.com/ for any and all of your website needs.

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Why is my WordPress Site is Slow?

Internet, plugins, website speed, WordPress

How fast should a website load to avoid the risk of losing visitors? Now-a-days, a few seconds difference is enough for users to decide about the website. If the site doesn’t load as quickly as possible within the first few seconds, the users leave the site.

HTML/CSS vs WordPress

html/css

There is quite a difference in how a HTML coded website responds to the users than a WordPress site. Websites that are made of simple HTML5/CSS3 load faster because there is no dependency on plugins and themes. WordPress websites mostly depend on plugins or themes. Using poorly coded plugins and bloated themes can make the site very slow. Since there are a lot of plugins available free to use in WordPress, programmers generally use many of them on websites without much thought. But they don’t realize this will increase the number of http requests and load on the server. Also, sometimes the plugins conflict with each other or with the other site functionality. All this impacts site performance or functionality resulting in nil or slow website response. Let us see some major reasons that contribute to slow loading of a WordPress site.

Cheap or Low Quality Hosting

hosting

 One reason could be the web host service which has put your site on an overcrowded shared server. Check the type of hosting plan that you are using and if possible try to avoid common shared hosting. If the site is sharing server resources with many other sites, the speed will be significantly slow during peak hours or high traffic instances. Also check if the hosting service offers WordPress specific features. The service should provide automatic updates of plugins and themes, host level caching and many other features that are specific to wordpress. Otherwise it will affect the site continuity, speed and performance. To find out if your web hosting service is an issue use a tool like web site monitoring service with server monitoring feature. The service will check the server bandwidth and capabilities and will let you know if it is causing an issue. 

Plugins

plugins

 Not just the speed issues, the site may face many other problems with the wrong choice of plugins. Since the plugins are developed by programmers with varying skills, the quality of each may differ. If the plugin is important for certain site functionality, try to check its performance impact on other plugins and themes. Especially plugins that are free are the primary culprits for slowing down of websites. It is better to avoid outdated and unnecessary plugins. If you are using a third party premium plugin with encryption, remember it goes to a third party server to process the code. Also if plugins are being used for database queries or redirects, make sure to check their performance before using. 

Bloat on Your Website

 Reduce the bloat on your site by decreasing the image sizes, reducing the number of plugins & themes and minimizing the usage of external scripts & add-ons. If you are using bulky images and graphics, compress and optimize files to reduce their size. Unless it is necessary, avoid using plugins for live chats, social media buttons (Like Twitter & facebook), page pop-ups and video embed scripts (like Youtube videos) etc. Avoiding them will reduce the unnecessary load on the server and speed up the performance of the site. 

Caching

 Retrieving the data from the server can become a bottleneck especially during peak hours when traffic is high. When a server is overloaded with multiple HTTP requests the performance of the site will be low. The site will be sluggish if the content is not cached. By caching the plugins and pages as static files, the performance of the site can be improved. This will reduce the repeated HTTP requests and ease the load on the server. Particularly, when WordPress uses database requests to retrieve the content for users, caching will speed up the performance of the server as well as the website. Avoid Bottlenecks by Monitoring Websites

 Mentioned above are just a few reasons for bottlenecks in WordPress websites. To troubleshoot the speed issues of a WordPress site, pinpointing the issue is required. No matter how well you optimize the code or check for errors in detail, you may not identify the real cause. It requires a system that analyzes all aspects of a website for potential reasons including themes, plugins and external add-ons. Website monitoring is one such helpful service for identifying the root cause of your WordPress site. 

Free Website Speed Test

website speed test

To check the loading speed of your WordPress website go to https://www.isitwp.com/free-website-speed-test-tool-for-wordpress/. You simply type in the domain name of your website and it will show you how fast your pages are loading and it will give you suggestions on ways you can make your site faster completely for free. 

Be sure to visit NickMWebDesign.com for any and all of your website needs. 

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Content creation for non-writers, procrastinators, and the stuck among us

Internet Marketing, Marketing, Website Design

The cursor blinks, the time ticks slowly by, the page stays empty and most likely you end up in procrastination hell, the nameless people of the generic photo montage just as entertaining today as it was the first 5 times you watched it. You are not alone. Today I migrated downstairs to the kitchen at least four times beset by a hunger I could not feed. Sadly content ideas do not live in my refrigerator. But oh, the truffle cheese, pickled eggs, and melon bits. I digress.

‘Fast to create’ content

Here are some types of content that don’t need much of your writing or creating but will deliver value. They all begin with the word curation. Curating starts with collecting things that fit inside of a context. This article is a collection of ideas I use and have gleaned from others that fit inside the context of content creation. If you are in the health business you might collect 5 popular articles within a context, like weight loss, prescription meds, or aging in good health. You then package your articles with an intro: who this is for and why you chose these authors but remember to point out where you agree and can add something and where you disagree if you do. Interview someone who has a complimentary service or product that would add value to your tribe members.

fast-to-create-content-ideas

Top ten lists

If you are a social media expert you might interview an expert in offline marketing, aka, networking. If you want to be extra nice, write the top ten takeaways from the interview for people who won’t watch or listen. Speaking of top tens, people love top ten lists, or 20, 50, etc. Say you are a financial planner, you could do the top ten things that rob your nest egg. (Think Starbucks, another pair of shoes, not itemizing tax deductions so you get to keep more of your money at tax time, etc.) About once per quarter I used to compile a list of 3 – 5 Bestselling books I read on health (my lane at the time) and why I recommended or didn’t recommend them.

Not everything needs to be polished

What about taking your readers on a behind the scene tour of a day in the life of you or your product. It can be a fun video or a story about how an especially good—or bad- day went. The bad day, the bloopers, owning the epic fail to your fans will always be a crowd pleaser. Using someone else’s content and giving attribution is okay but not great for SEO. Google doesn’t value duplicate content so less of that and more original stuff. If you are artistic and creating an infographic is easy peasy for you, try that.

How to get over content writers block

The reason to create content in the first place—and all content need not be written—is to provide value to your readers, listeners, viewers. If you are going to write, take the time to write well. If your brain is a dusty dry patch of nothing on the day your weekly missive is due, ditch your usual way of connecting and have some fun. Curate, hold forth, run a contest, record a video, anything is fair game, but stay in touch. Writer’s block is real but it doesn’t have to crush the commitment to your loyal readers, (and the new ones who will happen upon your work) to show up with something good. And breaking from routine is one way to break the spell of “everything has already been said, I’m doomed.” It might also keep you out of the kitchen when you shouldn’t be there.

Nick M Web Design also offers content creation, video editing, online adverts, UI/UX mock ups for apps, website and more. Contact us now for a free consultation.

 

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Avoiding Disaster: Make Website and Business Asset Backups Mandatory

Internet, Business, Web Traffic

Do you have a backup of all your website and business data? A sudden attack on your web hosting or an employee error can cause havoc without warning. The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you had to format your hard drive, it would likely have a big impact on your business. So what should you do to prepare for data loss?

Backing Up Your website

Sometimes website hacks might not be obvious, and you really have to keep an eye out for any suspicious activity. Sadly, hackers can do more than just break your website. In the past some websites have been secretly hijacked with new info added to them without their knowledge. The reason can be for another website to track your users or to monitor what you’re doing to aid a competing business. Check your pages for any unusual content additions as well as any new plugins you didn’t add yourself. If you notice anything then you have a problem. Without backups of your website that problem can be very difficult to solve.

Try this free malware and security scanner from Sucuri to see if you currently have a problem: https://sitecheck.sucuri.net

With backups you can fix things in a few clicks! Backing up your website could be something already in place without you even knowing it. Check with your webhost and see if you have automated backups already enabled and make sure you understand how to do a “roll back” where you can restore a previous version of your website that was backed up before you encountered an error. By doing this you can literally restore your website with a few clicks and save yourself a lot of stress. 

If you don’t have backups, see if your CMS (such as WordPress) has a backup tool/plugin you can employ. There are many free options to choose from depending on how your website was built such as UpdraftPlus for WordPress. 

If your website is 100% custom the easiest thing to do is to use a File Transfer Protocol tool such as Filezilla and manually download your website to your PC. Then you can store that in a cloud storage service or an external hard drive in case you ever have any issues and need a functional version of your site. If your website isn’t very big you can even just zip the contents and email them to yourself.

If you would prefer someone else to take care of your website security and backup measures for you, get in touch with NickMWebDesign.com as we have a monthly maintenance plan to ease this burden off your shoulders.

Backing Up Your Business Data

Most entrepreneurs and small business owners have their business on their computer. While many files could be searched for in your email, you won’t want to start combing emails hunting for spreadsheets. So it’s a really good idea to do periodic backups of your computer data. This process is easy and can become a routine habit once you’ve done it a few times.

The first step will actually help with something mentioned in the website backup portion above and that’s to use Winzip or Winrar. These programs compress the files into one file so you have everything in one place. Some emails restrict sending these file types for security reasons so for these files you’re likely going to want to back up the data using a free cloud storage system like GDrive or Dropbox.

  1. After installing Winzip or Winrar you’ll be able to right click on the folder on your desktop with all your business info and simply select to add to the archive.
  2. This will create the crunched copy of everything in that folder for easy storage. Then just head over to your preferred storage point and add the archive file!
  3. You can drag in onto an external drive or add it to a cloud. Either way you’ll have all that information available at your fingertips whenever you need it.
  4. Avoid Disaster and Implement! 

These might seem like trivial things to you or a big hassle to deal with… until you need them. Anyone who has experienced a hacked website or a compromised hard drive knows that hindsight is 20/20 and the words ‘if only I had…” suddenly become regrettably normal. Backups are like oil changes and should be done periodically to ensure your business keeps running without devastating interruptions. If you have any issues navigating any of these steps just let us know in the comments or email us and we’ll make sure you know what to do.

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Improve Your Search Results

Internet Marketing: How to improve organic traffic to your website

Looking at search results for your competitors and seeing these results with images, reviews and extra links in the search results? Welcome to the world of Schema.org based rich snippet markup, an HMTL5 based code which has been shown to provide a positive impact on search engine rankings and increase click through rates for your search engine result listings.

Structured Data

ge schema or rich snippet markup is a way to enable search engines to better understand the structured data contained within these web pages and in turn provide better search results to users.

structured-data

Rich Snippets

Rich snippets are additional data displayed within your ad listing, providing a quick glance at what your page offers without forcing a click from uninterested web surfers. When done properly, the data provided by rich snippets can result in a positive increase in performance by delivering visitors who know exactly what to expect when visiting your page.

WHY SHOULD I USE RICH SNIPPETS?

So why should you use rich snippets? The use of rich snippets is becoming more common & helps increase your sites organic traffic by: 

1. Make your listing stand out – When your listings have rich snippets they will display photos, reviews, telephone numbers, email addresses, links and much more. 

2. Help Search Engines Better Understand Your Content & Increase the Relevancy – The more Google is able to understand about your website the better. When Google is able to better understand your content it increases the relevancy, which in turn helps your site show up in Google for your selected terms.

Learn More

To learn HTML5 or more information on the types of Schema.org markups that are available, check out the tutorial in Google’s support center. Visit the following tutorial on W3Schools.com for more information on HTML5, Rich Snippets & other useful tools. The use of rich snippets will become more common in the near future. So why should you use rich snippets? Rich snippets will help increase organic traffic for your website, blog or other online endeavors.

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5 Tips to Make Your Website More Visible Online and Get More Clients

You’ve done all the hard work in establishing your business online. You’ve built a website, created social media accounts, and started to create a following. What’s next? How do you get more clients without spending tons of money on advertising? This is where content marketing comes in. Content marketing is basically just creating useful and relevant content for your audience that will attract new leads. But how do you know what kind of content to create? And how do you make it stand out from the rest of the noise that’s out there? Here are some tips for effective content marketing to help you gain more clients!

Why use content marketing

There are many reasons why you might want to create content marketing. One of the most important is to gain more customers. People like to be recognized for the work they’ve done, and having content that is genuinely helpful or useful to the consumer is a powerful marketing tool that will give you a leg up on all your competitors.

Creating useful content also helps you get more visibility online. To be an expert in your industry, you need content. Content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favorite brands. You are giving other people the opportunity to learn from you and offer you the chance to interact with new potential customers.

WordPress web developer

How to create the perfect content

The best way to create content is to speak directly to your audience. And don’t be afraid to build your content around a clear value proposition. For example, if you run a business that sells videos, you might want to create a blog with tips about how to edit videos so they look better and how to create a powerful video voiceover.

One strategy you might want to take into account is “show, don’t tell.” What’s the difference? Showing your audience something is better than telling them. For example, you can take a picture of a dog and upload it to your social media account. People will see the photo, but that’s not what’s important. What’s important is how it looks and the owner’s caption. What’s important is that your photo is eye-catching and conveys a clear message.

The three types of content you should use

The first and most important thing to note about content marketing is that there are three types of content you can use, and you should use all three. The main types are:

Branded content – This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc. This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc.

Niche-targeted content – This content is targeted at a specific industry or audience. For example, you might create a podcast about the UX industry, or a blog post on screenwriting strategies. – This content is targeted at a specific industry or audience.

General audience content – Writing for a general audience means writing for educated adults who are not a part of your field. The first step is to recognize jargon within your writing and rewrite to avoid or clearly explain such concepts. The second step is to eliminate unnecessary words and make your writing simple, concise, and direct.

How to get noticed and stand out online

Get a strategic marketing plan. Before you start creating content, decide on your strategic goals. Do you want to get more business, grow your social media presence, or both? How much money are you willing to spend on marketing your business? Do you have your core audience in mind? Is it all about getting new clients, or attracting new followers and content creators? There is a difference. You can write valuable content about your niche if you’re a hair colorist for example, but the content would still reach a huge audience, because everyone and his brother wants to know how to color their hair. You can create different kinds of content too. Do you have an expertise in, say, natural skin care? Create a blog on that. Don’t forget about video marketing too! You can do a lot with video.

A new approach

When it comes to content marketing, sometimes the best approach is to do it in a totally different way. Instead of creating an article like you would for a traditional blog post, consider publishing a video. It’s a much more captivating way to share information and can often be more effective. If your audience likes videos, they’re much more likely to watch an entire video rather than skim through an article full of text. You can then use that information to add more value to your website, or any other content marketing platform for that matter. This can help increase the traffic to your website by at least three to five times, potentially even more. A 2016 study by Hubspot reported that video and interactive content can drive up leads by as much as 25% over other types of content.

 

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5 Tips to Get More Clients

You’ve done all the hard work in establishing your business online. You’ve built a website, created social media accounts, and started to create a following. What’s next? How do you get more clients without spending tons of money on advertising? This is where content marketing comes in. Content marketing is basically just creating useful and relevant content for your audience that will attract new leads. But how do you know what kind of content to create? And how do you make it stand out from the rest of the noise that’s out there? Here are some tips for effective content marketing to help you gain more clients!

Why use content marketing

There are many reasons why you might want to create content marketing. One of the most important is to gain more customers. People like to be recognized for the work they’ve done, and having content that is genuinely helpful or useful to the consumer is a powerful marketing tool that will give you a leg up on all your competitors.

Creating useful content also helps you get more visibility online. To be an expert in your industry, you need content. You can’t just be a complete jerk and expect people to listen to you. Getting over the fear of being offensive or unpopular is another reason why content marketing is such a good marketing strategy. You are giving other people the opportunity to learn from you and offer you the chance to interact with new potential customers.

How to create the perfect content

The best way to create content is to speak directly to your audience. And don’t be afraid to build your content around a clear value proposition. For example, if you run a business that sells videos, you might want to create a blog with tips about how to edit videos so they look better and how to create a powerful video voiceover.

One strategy you might want to take into account is “show, don’t tell.” What’s the difference? Showing your audience something is better than telling them. For example, you can take a picture of a dog and upload it to your social media account. People will see the photo, but that’s not what’s important. What’s important is how it looks and the owner’s caption. What’s important is that your photo is eye-catching and conveys a clear message.

The three types of content you should use

The first and most important thing to note about content marketing is that there are three types of content you can use, and you should use all three. The main types are:

Branded content – This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc.

This content comes from your brand or business. This could be a blog post on your website, a newsletter, a whitepaper, etc. Niche-targeted content – This content is targeted at a specific industry or audience. For example, you might create a podcast about the UX industry, or a blog post on screenwriting strategies.

– This content is targeted at a specific industry or audience.

How to get noticed and stand out online

Get a strategic marketing plan. Before you start creating content, decide on your strategic goals. Do you want to get more business, grow your social media presence, or both? How much money are you willing to spend on marketing your business? Do you have your core audience in mind? Is it all about getting new clients, or attracting new followers and content creators? There is a difference. You can write valuable content about your niche if you’re a hair colorist for example, but the content would still reach a huge audience, because everyone and his brother wants to know how to color their hair. You can create different kinds of content too. Do you have an expertise in, say, natural skin care? Create a blog on that. Don’t forget about video marketing too! You can do a lot with video. 

A new approach

When it comes to content marketing, sometimes the best approach is to do it in a totally different way. Instead of creating an article like you would for a traditional blog post, consider publishing a video. It’s a much more captivating way to share information and can often be more effective. If your audience likes videos, they’re much more likely to watch an entire video rather than skim through an article full of text. You can then use that information to add more value to your website, or any other content marketing platform for that matter. This can help increase the traffic to your website by at least three to five times, potentially even more. A 2016 study by Hubspot reported that video and interactive content can drive up leads by as much as 25% over other types of content.

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